Interesting to see that their list of competitors seems .. incomplete? While they may be smaller brands, Set Active, Alo Yoga aren’t in there. Neither is dupe culture as a risk factor?
I used to be a yoga teacher so I lived in a lot of workout gear. I could never get myself to purchase from Lululemon even though everyone else had them on (both teachers and students). Something about the brand never spoke to me and I could never find anything that actually fit my body type so never got the hype. Looking into their 10-K somehow makes them even less appealing and I’m happy to have closet free of their products - fully recognizing I’m in the minority.
Interesting to see that their list of competitors seems .. incomplete? While they may be smaller brands, Set Active, Alo Yoga aren’t in there. Neither is dupe culture as a risk factor?
It was very surprising!
I used to be a yoga teacher so I lived in a lot of workout gear. I could never get myself to purchase from Lululemon even though everyone else had them on (both teachers and students). Something about the brand never spoke to me and I could never find anything that actually fit my body type so never got the hype. Looking into their 10-K somehow makes them even less appealing and I’m happy to have closet free of their products - fully recognizing I’m in the minority.